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      1. 市场概况

                打造青田侨乡进口商品城是青田县主动参与“一带一路”倡议,贯彻落实“八八战略”,积极响应省委“浙商回归”号召的创新之举,是充分发挥华侨资源优势,主动接轨长三角经济带,大力扶持进口商贸服务业,积极培育县域经济发展新引擎的创新之举。青田县将以“世界超市,购物天堂”为目标,按照县委县政府“强起来、快回来、走出去”的指导思想,努力建设进口商品的集散中心、世界红酒交易中心。




                侨乡进口商品城位于青田县油竹街道,总规划建筑面积29.2万平方米。分两期建设,一期是4个专业市场和世界红酒中心,二期是环球购物综合体。


                侨乡进口商品城自2015年1月已陆续建成营业4个市场和1个世界红酒中心,总营业面积9万平方米,共入驻公司264家,现有来自70多个国家(地区)的7万多种进口商品在售,主要有百货、母婴、食品、服饰、葡萄酒等品类,销售额累积突破80亿元,有效带动青田进口商贸业快速发展,已成为“青田人经济”转化为“青田经济”的一个典范。此外,青田还建成有一期、二期公用型保税仓库近2万平方米,即将启动青田保税物流中心(B型)项目建设,大大提升青田保税物流功能,改善青田进出口商贸环境。并成立丽水海关青田办,进一步提高服务企业、商户的能力,打响“青田洋货、世界超市”品牌,助推浙江(青田)华侨经济文化合作试验区。




                侨乡进口商品城已成功举办两届侨博会。第一届侨博会于2018年11月17日-19日举办,共设展区7个,展位1000个,展销面积达6.5万平方米,共吸引来自63个国家的367家进口日化和食品企业、405家境外葡萄酒庄、960名参展商、国内2689名专业采购商参展,参观总人数超过10.5万人次,共签订进口品牌授权代理686个,115家国外酒庄签约入驻,累计意向成交15.6亿元。第二届侨博会于2019年11月16日—18日,共设展区8个,展位1607个,展销面积达10.5万平方米,共吸引了来自71个国家的882家日化和食品企业、1072家知名酒庄和国内7000多名采购商参展,参观总人数超过35.5万人次,共签订进口品牌授权代理1110个,356家国外酒庄签约入驻,意向成交25.3亿元。


                侨博会进一步扩大了侨乡进口商品城和世界红酒中心的影响力,提升了“青田洋货、世界超市”品牌形象,为消费者和采购商提供消费与交易服务,真正形成“3+365”永不落幕的华侨进口商品博览会。第三届侨博会已纳入浙江省2020年重点举办和支持的展会计划,是全省唯一一个葡萄酒类专业展会,目前正在积极谋划。


                侨乡进口商品城下一步将推进三个中心项目,一是青田世界红酒中心,于2019年1月26日正式营业,总面积为1万多平方米,是集进口葡萄酒推广、销售、培训、孵化、服务为一体的专业综合体。二是保税物流中心(B型),一期建筑面积4万平方米。三是环球购物中心,规划用地约3.5万平方米,建成后是集商贸、展示、购物、休闲、旅游、电子商务、办公等功能为一体的环球购物综合体。










        Brief Introduction of Import Commodity City in Qingtian Overseas Chinese Township


        The construction of Qingtian import town of overseas Chinese town is an innovative move of Qingtian county to take the participation of the "One Belt road" initiative, implementing the "88 strategy" and respond positively to the call of the provincial Party committee's "Zhejiang businessmen's return". It is an inventing action to give full influence to the advantages of overseas Chinese resources, take the push to integrate the Yangtze River Delta economic belt, vigorously support the import and export business services industry, and actively cultivate new engines of county economic development. Next, Qingtian County will take the "praise of Lishui" as its guide and motivational force, and strive to build a distribution center for imported commodities and a world wine trading center in accordance with the guiding ideology of "strong, quick return and go out" which is part of County Party committee and county government.


        Qiaoxiang Import Commodity City is located in Youzhu Sub-district, Qingtian County, with a total planned building area of 339,000 square meters. There are two phases of construction. The first phase is mainly about the construction of five specialized markets. The second phase is about the construction of a global shopping complex with the functions of a business logistics center, a convention and Exhibition center, a business service center and a leisure tourism shopping center.


        At present, Qiaoxiang Import Commodity City has built and operated four markets inthe first phase, with a total business area of 65,000 square meters and 203 companies. There are more than 50,000 imported commodities from more than 60countries (regions) on sale, mainly involving daily chemical department stores, maternal and infant supplies, food, clothing, wine and other categories. In addition, Qingtian has built a public bonded warehouse of nearly 20,000 square meters for the first and second phases, and will start the construction of standard bonded warehouses to effectively solve the problem of warehousing and logistics of imported goods. And set up Lishui Customs Qingtian Field Office and Lishui Entry-Exit Inspection and Quarantine Bureau Qingtian Liaison Office to further improve the ability of serving enterprises and businesses. Since its opening in January 2015, the sales volume of the Overseas Chinese Township Import Commodity City has exceeded 3.5 billion yuan, effectively driving the rapid development of Qingtian's import trade and Commerce industry, and has become a model of "Qingtian people's economy" transforming into "Qingtian economy".


        Qiaoxiang Import Commodity City will also build a "3 + 365" import commodity display and trading platform. "3": That is to hold three-day exposition. From November 17 to 19, 2018, the First Overseas Chinese Import Commodity Exposition and Qingtian Import Wine Fair were held in the Import Commodity City of Overseas Chinese Township. It attracted 367 imported daily chemical and food enterprises from 63 countries, 405 overseas wineries, 960exhibitors and 2689 domestic professional purchasers. The exhibits included more than 10,000 imported wines and more than 50,000 imported commodities. The total number of visitors exceeded 105,000, and the turnover of intention reached 1.56 billion yuan. It focused on the achievements of the development in import commodity trade in our city, "to invite and go out through wine bargaining". "365": After the exposition, the "World Red Wine Center" (with a total area of 36,000 square meters, 300 design shops, and nearly 300 red wine enterprises from all over the world) will be completed in the fourth and fifth markets of the Overseas Chinese Import Commodity City by stages, actively utilizing the results of the First World Overseas Chinese Import Commodity Exposition and the Qingtian Import Wine Fair to publish the Qingtian Red Wine Index. Hundreds of wines favored by consumers were selected, and the popularity of imported commodities market in Qingtian Overseas Chinese Township was expanded. Consumption and trading services were provided for consumers and purchasers to create a "never-ending Overseas Chinese Import Commodities Exposition". The Second Overseas Chinese Expo will be held from November 16 to 18, 2019, and preparations have been actively carried out.


        Next, Qingtian County will actively promote the construction of small towns in Europe, which is located in the central block of Youzhu Sub-district. The overall planning area of the town is 3 square kilometers, and the core area covers about 1.2 square kilometers. The 11 key projects, including global shopping centers and European style hotels, will be built with a total investment of nearly 5 billion yuan. After completion, they will integrate import trade, tourism shopping, cultural exchanges, warehousing logistics and e-commerce into a whole and become a new driving force for the transformation and development of Qingtian's economy.


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